Indian Bikes - LML INDIA

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LML India One of the highly acclaimed name among scooter manufacturers in the country is LML India. LML India has its 30% market share in volume terms with its popular scooter brand "Supremo". In monetary terms, the company turnover has grown from Rs.209.05 crores in 92-93 year to approx. Rs.832.71 crores in Sept '98. Net sales has declined to around Rs. 648.00 crore in year 2007. It plans to assist authorized dealers with a WAN (wide area network) and sell spare parts through the Net. The company is also working towards setting up five training schools (one each in Mumbai, Kanpur, Bangalore, Calcutta and Noida), to train mechanics and service personnel. In the first phase of 1999, LML India has started with 120 people and hopes to build up a base of 20,000 trained mechanics over time. Alongside, its 300-dealer strength is to be over 500 soon. LML Limited is the company that changed the face of scootering in India in collaboration with Piaggio. Now, this company has entered motorcycle market in collaboration with Daelim of Korea. LML has just launched whole line of motorcycles to magnify its freedom. Despite, LML scooters are no longer branded as Vespa they continue to provide the same high quality scooters under the LML name. The company has its marketing and exporting network in various countries like in Italy, UK, USA etc. LML India production is mainly in the metal body geared scooter with models like NV Xpress, Star Xpress, Select II, Pulse and the Sensation, which observed decline in 2006. In order to recover its eminence in the automotive industry, company has launched two-stroke metal body geared scooters, comprising two and four-stroke plastic bodied gear less scooters, both in geared and gear less versions.

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